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  • Writer's pictureSarah McCartney

… where the logo came from

mind hare

Been thinking about my logo – well it is a logo – but it was never made to be a logo. I didn’t invent it for that purpose. The image has been with me for a long time and I can’t really remember it beginning for it grew over years. My hare was a mischievous and magical creature. She grew wings and had a wild and generous heart as she leaped and flew across the pages of my sketchbooks. Then about ten years ago I did this small painting for a very dear friends birthday.

There is a poem that goes with the hare. I have always been a secret writer and my sketchbooks are filled as much with words as drawing. I wrote it in 2005. I think.

The final fusion of the hare, the poem and the poppy, was probably about 2006 when I was wanting to experiment with layering images and words in resin, but having no studio or time, made do with playing in the virtual studio of my computer. And there the image I created stayed.

It wasn’t until 2010 that I started working for real on the ideas that had been growing in my sketchbooks and the virtual studio.

As I worked in real space, with real materials, making real objects, I began thinking of myself as an artist again. And every artist, even the least confident and quietest, needs to be seen, needs to shout a bit and say ‘look’ – eventually.

So the natural next step for me was to go public and start sharing my world. The Blog and the Facebook page I started in 2011 were a way of doing this.

Why a logo? Well you need a logo don’t you! I am an accidental graphic designer. Its my job and stuff like having logos has become natural to me I suppose. I wanted an image that said ‘Sarah McCartney’. So I looked through the many digital images I have made over the years and there it was. It shone out. It is who I am and where I am going – perfectly bright and hopeful.

‘If I don’t leap I will never know how to dance or sing’

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